This identity design for Boston Ballet is inspired by the shadow of the dancer—fleeting, graceful, and powerful. It reflects the hidden strength behind each performance, shaped by years of dedication and discipline.

Guided by the words of founder E. Virginia Williams—“The greatest dancers must live to dance”—and echoing the Chinese saying, “One minute on stage, ten years off stage,” the design channels the backstage world: where shadows, dreams, and stagelights reveal the true artistry of ballet.